by Paul C. Tumey
When it comes to structuring the investor pitch (especially for start-ups presenting to potential angel investors) the simpler the better. It’s important to “cut to the chase” and address the potential investor’s main concerns ASAP — you only have so much of their time and attention. Use a clear, simple structure with good visuals to rapidly outline your venture and you will boost your credibility.
Here’s a simple and effective framework to follow when crafting your investor presentation.
From an investor’s point of view, there are three essential questions the introductory presentation must answer:
1. What is the problem with which you are concerned (Start strong)
2. What is your solution?
3. Why would your solution be preferred over others?
Efficiently answering these three questions in a flowing narrative with clean, visual, well-designed slides is the key to a highly effective investor presentation.
This 3-part structure translates beautifully into a PowerPoint presentation. It makes sense to organize your investor presentation into three sections that provide information related to each of these three questions. For example:
You could put your financial slides and exit strategy in a fourth section, and many do. However, as more than one person has observed, three is a magic number and I’ve found that a three-sectioned presentation tends to work very well.
Paul C. Tumey is the founder and director of Presentation Tree.